What is Schema Markup? and its Type?

What is Schema Markup?

Search Engines work hard to understand the content of the page. That is where Schema markup comes into play.

Schema markup, also known as structured data, is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content.

Why is schema markup important?

Schema Helps Search Engines Serve Better Results
While your content tells search engines what your website is about, schema markup tells Google about the relationship between entities mentioned on your page – for example, who the author of the article is, or what product your pages are selling.

Schema markup is one of the biggest digital marketing solutions in SEO.

Currently, there are many standards and schemas for marking up different types of information on web pages

There are just three different encoding types of Schema Markup they are, JSON-LD, Microdata



Here are the 10 most common schema markups that are used.

1. Organization Schema Markup

The organization schema markup clarifies your company introduction, including official logo, contact info, location, and social profiles. This helps give you the short and skinny of a company right off the bat without having to dig around to try and find basics. It also makes it easier for people to find the information they need to contact you right away.

2. Person Market Schema Markup

The Person Market Schema shows information about an individual, such as name, birthday, address, education, and family members.

Google assumes that if you’re searching for someone by name, you’re likely looking for some basic information.

So, this schema, it’s aiming to deliver the answer you seek without you needing to click through to another website.


Here you go: How the Coronavirus is Affecting Company Revenues?

3. Local Business Schema Markup

The Local Business Schema Markup is great for local companies or a local branch of an organization. It helps consumers find the company's location and other information such as the address, opening hours, contact info, etc.

4. Product & Offer Schema Markup

The Product & Offer markups are used to sell a specific item of a service or product.

Both enable product information to be delivered, such as price and status, but the Offer markup also requires the price and price currency properties, while Product markup only requires the name property.

5. Breadcrumbs Markup

Breadcrumbs markup lists the path links that lead to the current page. It helps users to see their location and helps reduce bounce rates.

6. Article Schema Markup

Schema Article Markup is most commonly used for news and blog posts.

It makes it easier for search engines to understand the content pulling in the headline, time it was published, a featured image, and sometimes even a video. There are, however, different types of Article Schema Markup for the different type of articles, such as Blog Post, News Article, and Scholarly Article.

7. Video Schema Markup

Video Schema Markup is a good way to help Google crawl and index videos on your website, as we all know it is tough for search engines to do so.

It also helps your video appear in the Google Video Search, alongside those from YouTube.

8. Event Schema Markup

Event Schema Markup provides additional information for scheduled events (i.e. webinars, concerts, lectures, etc) such as date, location, and price.

9. Recipe Schema Markup

Recipe schema markup is meant for the recipe website pages to show as a rich snippet.

10. Rating/Review Schema Markup

Who doesn’t look at reviews before they purchase a service or a product? Rating Schema Markup generates your best directly in the SERP pages.

This will help get useful buyer information right out front without the user having to dig deeper.

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