Trending SEO Update will be affect to 2022

Here We Mention some of the Best Update Regarding SEO.

Here you go :

1. Google Business Profile Made Local SEO More Convenient For Businesses

When Google rebranded Google My Business as Google Business Profile, the new moniker came with updates and new features, too.

Perhaps most impactful was that business owners no longer have to dig through an app or platform to update or correct their listings. You can add or update contact information, opening hours, add images, and more right from Google Search and Google Maps.

2. Google Made It Easier To Find And Catch Up On The Latest Local News

On the back of searches for [news near me] tripling over five years across the globe, Google added features to the local SERPs to make local news easier to find and create.

3. Bing Added More Visual Elements And Rich Results

In March 2021, Microsoft Bing rolled out five updates focused on providing local searchers with a richer experience by improving the integration of visual elements with its text-based search results.

Similar article: How AI Technology Is Changing Digital Marketing

4. Everyone Gets New Attributes

It seems like Google constantly releases new attributes, and that’s for good reason.

Attributes provide proactive answers to questions searchers often have about a specific business type and are featured prominently on Google Business Profiles.

Why? Google is always looking for ways to help businesses stand out and better satisfy a query.

Features like the Black-owned or Women-owned business attributes, for example, help searchers who are looking to support businesses with shared value make these connections. 



5. Local Ecommerce Got A Boost With Pointy

In June 2021, 50% of US shoppers said they planned to check online to see if an item was in stock before buying their holiday items. But even before that searches with the phrase “in stock” increased 800%.

This means adding your products to your Google Business Profile and keeping the inventory up to date are highly advantageous. Still, it can be a time-consuming feature–one that businesses don’t always have time for as sales increase.

6. The Mobile-First Indexing Rollout Is Still Rolling Out

Mobile-first indexing has been looming since Google first announced it at the end of 2017.

Since then, there have been several expansions, stops, and starts, including the September 2020 delay in which the search engine stated it would hold off mobile-first indexation until at least March 2021.

7. New Free Local SEO Tools And Insights

Local businesses and SEO professionals looking to keep up with all the changes also gained access to some new free tools.

One of these tools, developed by the Local SEO Guide, is the Local-Pack-O-Meter. With it, SEO and business professionals can track data for ten different types of Google search features, including local packs, knowledge panels, shopping, job postings, and ads, to name a few.

What You Need To Know For An Effective 2022 Local SEO Strategy

While these seven updates are essential for your 2022 local search strategy, they’re not the only things you should have on your radar.

Credit Source: www.searchenginejournal.com

 


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