How to Use the Skyscraper Technique to Improve Your SEO Performance

Most people think “great content” is what’s going to help them improve their SEO standing. Alas, that isn’t true anymore. You could write an incredible article and that still would not be enough, unfortunately!

With competition on the rise, you need to work twice as hard now to stay relevant. So if you want to get noticed, you absolutely have to make use of link building techniques. Keep in mind that these techniques aren’t a substitute for great content. Don’t compromise on your writing quality.

One such technique is the now-famous Skyscraper Technique.

What is the Skyscraper Technique? Why is it famous? All valid questions that we will shortly answer. We’ll even give you a little checklist at the end so you never forget the steps to this link building strategy.

What is the Skyscraper Technique?

The Skyscraper Technique was developed by Backlinko’s Brian Dean back in 2015. The strategy gained immense popularity when Dean published the results he achieved after using it. In a matter of 14 days, the organic search traffic to his entire site doubled. You read that right – doubled!

But what is the technique really?

The Skyscraper Technique attracts high-quality backlinks by improving existing content out there. We’ll dive into the exact steps on how to do that in just a minute. Before we do, let’s talk a bit about the technique. 

It involves searching for the most popular and responsive blog posts that exist on high-quality sites. Make sure that the blogs are relevant to the industry you are in. Go over blogs and find one that fits your criteria.

Next, recreate that blog. That means taking the same topic and ideas and writing a much better blog on it; one that is longer, up to date, more visually appealing and so on. When you’re finished with the improved blog, connect with the sites that linked to the original content. Chances are, the websites will be interested.

The website you’re reaching out to already clearly has an interest in the topic. Furthermore, there’s already an established target audience for such blogs. Both these factors point to the obvious conclusion that the website and its audience, both will want to link to your improved blog.

If you do this enough times, slowly but surely you’ll see the traffic to your blog improving. Now let’s break down the Skyscraper Technique into smaller steps, each more crucial than the last.

.. to be continue..